Fundraising Persona Illustrations

summer 2015

Art Direction:
Michael Forsberg


Team World Vision is a fundraising program of humanitarian organization World Vision that equips individuals to raise money for clean water projects, primarily through training for marathons. The marketing team collected the most common fundraising styles and created an interactive online quiz to make the fundraising process more approachable.

The Nervous Nelly

The Plan of Attack-er

The Math Nerd

The Blast and Beggar

The Creative

The Entrepreneur

The Deal Closer

The Party Animal

The Great Gatsby

The One-Upper

The Legacy

The Jack of All Trades