Samsung: Voices of Life

spring 2016

detailed credits on
Ads of the World

Leo Burnett Dept. of Design

Samsung's innovation arm tasked Leo Burnett with telling the story of a life-impacting technology. When a baby is born prematurely, the nurturing sounds of the womb are replaced by the chaotic NICU. Dr __ has been studying the ways this disconnect affects brain development, and his research has involved placing speakers in the hospitals so the preemies are able to hear recordings of their mothers' voices and heartbeats that mimic the sounds of the womb.

The Dept of Design partnered in creating the brand identity for the campaign and oversaw the development of the application.