starbucks, what?


Earlier this year Starbucks approached Lost Type about licensing a few fonts, Abraham Lincoln among them. The process itself was fairly unglamorous (major thanks to Riley Cran for handling the tedious /  legal stuff), but seeing Abe in Starbucks near and far has been crazy exciting. Starbucks recently redesigned their coffee packaging (you can read a long but interesting article about that process here), and Abraham is featured on the Kenya blend. He's also popped up a few other places, and is part of the current campaign celebrating 10 years of Pumpkin Spice Lattes.