We jumped feet first into a brand campaign for Jell-O when Leo Burnett took over a handful of Kraft brands. The phrase "101 ways to make you smile" is represented through 101 simple, family-focused recipes pushed through digital channels. The Dept. of Design worked with Leo Burnett Interactive to take over jello.com with a flood of recipe images and titles.
I've included a few of my favorite title illustrations below, the full set of the silliest phrases I've ever drawn (poof squishies, moo moo gulp, etc) can be viewed here.