Secret: Mean Stinks installation

Secret: Mean Stinks installation

spring 2015

Design Direction: Alisa Wolfson, Brian Loehr
Design: Eavan Wallner

Leo Burnett Dept. of Design

For the past few years, Secret has used an anti-bullying initiative called Mean Stinks to identify  the "nicest school in America."  The award is given during the Biggest Assembly Ever, which is broadcast to 20,000+ students around the country. We were tasked with creating the backdrop for the assembly, comprised of two large walls of hand-drawn phrases encouraging girls to take a stand against bullying.

You can read a bit more about the history of Mean Stinks here.