Jell-O 101 Ways

Jell-O 101 Ways

101 Recipes Campaign

winter 2015

Design Direction: Alisa Wolfson, Natalia Kowaleczko
Art Director: 
JB Becker

Leo Burnett Dept. of Design

We jumped feet first into a brand campaign for Jell-O when Leo Burnett took over a handful of Kraft brands. "101 ways to make you smile" was represented through 101 simple, family-focused recipes pushed through digital channels. The Dept. of Design worked with Leo Burnett Interactive to take over with a flood of recipe images and titles for the duration of the campaign.