The tagline of this campaign, "Cleaning inside for a cleaner outside," emphasizes Clorox Greenwork's efforts to provide greener options for home cleaning, while the cheeky copy and illustration style seperate the product line from the pack of other cleaners.
(the coupon isn't real. don't try and print it Mom)
Remember cootie catchers?
This dual sided magazine insert was seriously so much fun to dream up and create. The fortune-telling layout allows four product shots, silly copy, joyful lettering and incorporates a QR code.
digital print, 8.5" x 10"
When given the opportunity to create an interactive concept for any sandwich store, I selected Subway, a franchise that focuses the majority of its advertising budget on television spots.
This application provides nutritional information, daily specials, and encouragement for healthy living.
application concept, digital
Laughing Cow Cheese is a ridiculous product: low in calories, able to go unrefridgerated for hours, conveniently packaged, and somehow a nutritious dairy snack. I chose to exagerate the convenience and portability of the cheese by showing it in a number of extreme environments.
This campaign included two print ads and an ambient component.
print ads, 8.5" x 11"